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Huanuokang and Bowa have reached a strategic cooperation to lay out the global channel ecosystem, enhancing their positions in the medical equipment field.
On May 8, 2023, Zhejiang Huanuokang Technology Co., Ltd. (hereinafter referred to as "Huanuokang") and Germany's Bowa Electronics Co., Ltd. (hereinafter referred to as "Bowa") held a strategic cooperation signing ceremony at the Huanuokang Hangzhou headquarters in accordance with the core principles of "complementary advantages, mutual benefit, sincere cooperation, and common development".
Founder Fu Liquan, President Yao Weizhong, Deputy General Manager and General Manager of R&D Center Zhou Qiming, Deputy General Manager and General Manager of Market Strategy Center Du Lihui, Deputy General Manager of Market Strategy Center Hou Fang, European Regional Sales Director Yu Yang, Bowa Founder Dr. Thomas Kröber, CEO Martin Heinrich, Regional Sales Manager Dirk Böhm and other leaders attended and witnessed the signing ceremony.
Yao Weizhong, President of Huanuokang, emphasized at the signing ceremony that Huanuokang is grateful for Bowa's support and trust. Bowa has advanced electronic technology, research and development design capabilities, and manufacturing processes, which continue to promote the development of the medical equipment field.
Huanuokang and Bowa will form a strong alliance in resource expansion, market promotion, and enterprise services, concentrating resources and working together to identify market pain points, providing medical solutions with better cost-effectiveness and higher product performance for medical staff and patients around the world, and using innovative technology to make people's healthy lives safer and better.
Bowa CEO Martin Heinrich stated that Bowa has always hoped to collaborate with excellent Chinese medical technology independent brands to build broad and deep partnerships. Huanuokang is a Chinese manufacturer that has mastered the core technology of 4K endoscope full chain.
The white light 4K and fluorescent 4K endoscope series products have obtained CE certification and opened up overseas market expansion. At the same time, the latest 3D 4K endoscope launched has also been showcased and promoted in overseas markets. This strategic cooperation with Huanuokang will further enrich Bowa Medical's product portfolio in the surgical field market.
After the meeting, Bowa and his delegation, accompanied by leaders at all levels of Huanuokang, visited the Huanuokang Intelligent AI Digitalization Exhibition Hall and R&D Production Base, further gaining a deep understanding of Huanuokang's development history, intelligent technology, patent achievements, and other rich case studies.
The successful signing of the contract between Huanuokang and Bowa marks that Huanuokang will gain more and wider international sales channels, and can bring its high-end products to more users. In the future, both parties will continuously integrate resources such as technology, talent, and business, achieve strategic complementarity, and jointly contribute to the high-quality development of the world's medical equipment field.
